DATABASE BLOG PROJECT

Semester Assignment
San Jose State University (SJSU)
LIBR 265(10) Wrenn-Estes /
Fall Semester / December 14th, 2011
Bret Fearrien

Concept -- An Artistic Space for Careful Examination of YA Books and Resources --

Site Equation = [Canvass + Neoteric + Codex] = [Discussion + Modern + Books]

Mantra ="Hark! The Herald Archives Sing! Glory to Some Bounded Bling!"


Personal Likeability Ratings:
McAwesome = Excellent
Above Board = Good
So/So = Fair
Weak Sauce = Poor

Tuesday, December 6, 2011

(#26) / “Under the Radar” / (published) by Mark Redfern & Wendy Lynch Redfern/ (Magazine)


Opening

Bibliographic Information:
Under the Radar / (published) by Mark Redfern & Wendy Lynch Redfern
ISBN: 7447056683 / Under the Radar LLC
p. 97 / $5.99 (Retail)
2011 (July issue)

Body of Content
Summary: The YA magazine covers the music industry – though mostly the indie music scene.  The magazine features a dozen or so interviews with musical bands – mostly short interviews covering one to three pages.  Most of these interviews converse with the chief songwriter/singer – and not necessarily with the entire band.  These shorter entries still have a significant amount of photos (one to five photos) per interview – with the text to photo ratio around an equal 1:1 portion.  Each issue also features a longer, more formal interview – lasting five+ pages.  This July issue, Under the Radar talked to Annie Clark from the band St. Vincent.  The magazine contains a handful of other types of columns – including a section called “Digital Sampler” – which allows readers to digital hear (and/or download) musical tracks online with a magazine-provided password.  At the end of the magazine, over 10 pages are devoted to reviews – mostly music CDs, tracks, etc. – though some books, DVDs, and video games are also reviewed.   

Critique: For such a small production – started by a husband and wife versus a major publication company – the magazine is of good quality.  Under the Radar knows its target demographic – an audience mostly made of late teens and young adults.  The magazine represents a nice, balanced ratio of text to photo – (i.e. narrative to visual).  It is not overwhelmed by ads – nor does it read like a musical version of the Wall St. Journal.

The magazine offers a nice intentionality to its presentation.  It does provide a great deal of personal information about musical acts.  But it also offers an immersive amount of industry information – regarding new releases, album reviews, and sampling venues – making it a great source of functionality for reader advisory purposes.

Overall, magazines as a genre do not reflect the expertise of a journal article – or the comprehensiveness of a printed book – or the artistic aspirations of cinema.  But as a magazine, Under the Radar does a thorough job on providing interesting information.  And as such, looking more closely at the interviews, their feature article – an interview with Annie Clark of St. Vincent fame – demonstrates some interesting information.  The article talks about the process of recording, her song inspirations, the relationship between her third (new) album and her two prior releases, specific song details, and even biographical information including her formal education at Berklee College of Music in Boston and theories regarding the band/project’s name.  Though it may lack (compared to other formats) in particulars – or in scope – or in multimedia – Under the Radar is still a worthwhile read.

Teaser: Did you know that one of the tour musicians for Sujian Stevens also has a solo career?

Information about the Author: The magazine was founded in 2001 by Mark Redfern and Wendy Lynch Redfern – who have since married each other in 2007.  Mark is the senior editor of the publication, while Lynch controls the visual elements – photography, layout, etc.  The magazine mostly covers the American music scene – but special edition have also covered Canadian independent music – along with British pop acts (Wikipedia, 2011).

Supplemental Material

Genre: Indie Music / Popular Culture

Curriculum Ties: Music – industry information, band bios / Journalism – photography, writing styles

Booktalking Ideas: 1) Would you like a music source that provides sampling opportunities to quality bands – bands you might not have heard of – that are Under the Radar? 2) Have you ever wondered what inspired the lyrics to your favorite song – or performed the occasion for the composition of your favorite indie rock song? Under the Radar might just provide those answers.   

Reading Level: Usually teens need a little time to develop more independent music sensibilities – making this magazine more particular to teens 15-19 – than middle-school-aged teens.   

Challenge Issues and Defense: I did detect some language in the ads.  Magazines are hard to generalize – since each issue provides new content – and new opportunities for challenges.  The magazine appears as a lighter-toned “Rolling Stone” magazine – marketed towards teens – and generally should not represent too many challenge concerns.  Further, the advertisements within the magazine did not appear overly sensual or sexual in tone or content.   

Personal Reasons for Inclusion: I wanted a neutral magazine – not target to only boys or only girls – and this magazine helped accomplish this desire.

Last Thoughts
References:
Wikipedia. (2011). Under the Radar [Webpage]. Retrieved from
http://en.wikipedia.org/wiki/Under_the_Radar_%28magazine%29

Listening to (Music):
Artist – Shaded Red / Album – “Shaded Red”  

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